|
1-888-772-4579 |
"The best half-hour I've ever spent on my website. After reading the 24-point list I finally understood why my campaign was losing money so fast."
Eli Krupnik
iiR inc.
TAKE YOUR CAMPAIGN OFF LIFE SUPPORT!
It's time to stop wasting your time and money. We can revive your dying campaign before it's too late, for only pennies per click. Take advantage of our free 24-point PPC Campaign Audit and we can help you get your campaign healthy again!
FREE 24-POINT PPC CAMPAIGN AUDIT |
|
This 24-point checklist covers many common problems we've seen over the years with PPC campaigns our customers were running before they came to us. If you see a problem that sounds familiar, there's a good chance your campaign is not properly structured and consequently isn't performing for you. Don't worry though, we can fix this! This list only covers the basics of PPC marketing, and we can fix problems even not on this list below. Give us a call at 1-888-772-4579 or fill out the free 24pt Campaign Audit form to the right and let us show you how we can supercharge your PPC campaign, increasing conversion rates while decreasing costs!  1. Target MarketWith Google you can specify where your ads are served across the country, don’t waste precious marketing dollars marketing an area that your business cannot service.   2. SchedulingIs your campaign running 24/7 but your campaign produces its best results during normal business hours? Timing is everything – don’t waste your budget during non-peak times.  3. Impression ShareGenerating a high impression share with your most relevant terms is critical, specifically when they are exact / phrase match – otherwise potential leads and sales are being left on the table for your competitors.  4. Conversion RatesMaximum conversion comes down to two major factors – relevance and quality of your landing page. The challenge is each of these key factors can be difficult to manage – we’ll handle it.  5. Cost Per ConversionAt the end of the day, the single most important metric. If this figure is too high - you lose money, period. Our main focus for all campaigns is to drive the maximum amount of conversion while ALWAYS maintaining a profitable CPC level.  6. Lost Impression ShareNot only is maintaining a high impression share for your most relevant keywords important – there are 2 different reasons you could be losing this precious exposure – let’s get to the bottom of it!  7. Bidding OptionNever a good idea to use automatic bidding. (Think: Giving a fox the key to the hen house)  8. BudgetSet appropriately to maximize opportunity and minimize waste – many times budgets are set too high to accommodate wasted keyword spend.  9. Budget CapAre you consistently hitting your budget cap? If so you are either missing opportunity or wasting money – simple as that.  10. Position Preferencea. Never a good idea to apply blanket positioning rules to all keywords. The reality is some keywords will perform well, and others will not and they need to be bid down and potentially eliminated.  11. Delivery MethodStaggering budgets throughout the day is generally not a good strategy – laser targeting your budget to the highest converting times of the day will produce better results.  12. Ad DeliveryMake sure your ads are shown evenly, never let Google handle your ad delivery ratio or you will be making decisions with incomplete information.  13. NetworksSearch network intent is explicit – display network is NOT. Make sure both channels are being utilized properly.  14. DevicesDifferent mediums such as mobile respond in different ways – your ad copy needs to be appropriate for the device you’re marketing to (iphone, desktop, etc.)  15. Clickthrough Rate (CTR)If you are not hitting at least 3% CTR for your most relevant terms there is a problem. There are many factors that lead to lower CTR – we will identify them for you.  16. Average PositionPosition 1 is usually not your friend. All keywords have a profitable “sweet spot”. We find these sweet spots for EVERY keyword, whether there are 1,500 or 50,000 of them!  17. Quality ScoreBy far one of the most misunderstood, and important metrics in any campaign. We are experts in de-mystifying this Google insider metric - remember this is all we do! 18. Overall Campaign StructureThe old saying a house is only as strong as its foundation rings very true with a PPC campaign. You simply need to make sure you have the proper separation across campaigns to monitor & manage budgets, relevance, networks etc. 19. Ad Group SegmentationProbably the most common mistake we discover. If you have large clusters of keywords within each ad group you are simply paying too much for your traffic. Segmentation is absolutely critical to maximizing quality score, lowering average cost per click and producing higher conversion rates.  20. Match TypesAnother common issue we find is far too much reliance on the most dangerous match type there is - broad. Broad match, when used properly is meant to be a ‘tool of discovery’ – if your campaign relies heavily on it your are spending too much, and not nearly relevant enough. 21. Ad CopyRelevance and resonance. If your customer refers to what they are looking for as an “app” you better do the same or they will ignore your ad. Relevant ad copy, using styles that resonate with your target market is the key to maximizing CTR and quality score.  22. TrackingMaximizing your campaign is impossible without properly tracking the ultimate goal – conversion. Conversion is our obsession, we’ll tell you exactly what’s right or wrong with your tracking. 23. Landing PagesThe best structured and managed PPC campaign is destined for failure if it’s sending traffic to a landing page that cannot convert. We know exactly what it takes to make these pages produce and are always eager to advise. 24. Bidding StrategyIf your bids are NOT being adjusted on a regular basis, based on past and predicted performance, then your account is only producing a fraction of what it could be – with the highly targeted bidding solutions we can help. Do any of these problems look familiar? |